The art of tiny gains is small, continuous improvements that keep you (and your business) ahead of the curve.
They don’t require a big budget or large team, but they can have a massive impact. The whole idea tells us, not to focus on the mountain. But to focus on the tiny hills. After enough of them, you’ll have scaled PLENTY of mountains.
Here are 3 ways you can start implementing this today.
1. Create your feedback loop
Don’t hesitate to regularly ask your customers for feedback and act on it. That loop keeps your content and products relevant and fresh.
On Medium, for example, I genuinely love to read and respond to comments or feedback people have on my article.
The more detailed feedback I receive the more it helps me to understand my readers and improve my writing. And it’s the opposite too, I also personally love to give accurate feedback to fellow writers to help them realize that I genuinely enjoy their content.
This is also what I am going to implement here on the Substack. As I learned from my experience that when starting on any new platform one needs to understand two things very clearly to succeed.
The platform itself, how it works, and what helps me succeed on it
The people on the platform, the creators, and readers. Their likes and dislikes
If you have a side business or working on a product on a market, try to set up post-purchase surveys to automate data that will be helpful.
2. Make a habit of daily learning
Dedicate at least 30 minutes a day to learning something new related to your industry.
English is not my first language, so it was boring for me to start reading whole books on productivity or entrepreneurship. So I decided to allocate a specific time in the evening to read a book for 30 minutes (finish by the end of the week).
At the start, this habit did not help me much, but with time I realized that my way of speaking and knowledge of business increased. It also starts helping me in writing and merging different ideas.
This amazing habit also helps you to stay ahead of trends and spot ideas faster than your competition.
3. Small Scale Experiments
Try new marketing strategies or product features on a small scale before you fully commit. You’ll minimize risk while maximizing innovation.
This brings back an excellent memory, a few months ago I was marketing my website on Pinterest as 70% of Pinterest traffic are ladies and almost the majority of them are those who earn more than $50k /year. Pinterest is an excellent platform to market your niche if you are looking to get paying customers.
After posting many pins, one of my pins went viral and reached an audience of thousands.
But the exciting part is that 2 more pins that have similar links attached to them also went viral.
That’s when I got a trick in hand and decided to perform a small-scale experiment.
Whenever I write a new article, I post 3 to 5 pins of the same article, and once one of my pins went viral the other twin pins also went viral. So instead of getting only 1000+ views from one pin, I get thousands of views from multiple pins.
It’s the same on Medium or here or any other social platform. There are always loopholes.
So ship, analyze, iterate, and repeat to get the desired results.
Conclusion
These 3 may not seem big at first, but these tiny gains, done well over a long period of time, make a significant difference.
Are you using ‘tiny grains’ in your business? Do share, how you are implementing 👇